What Is 1win Sponsorship
1win actively supports sports teams, esports organizations, and major events through official sponsorship agreements. These partnerships provide the brand with recognition in various sports and regions. Sponsorship helps us expand our presence in key markets, including India, Latin America, and Africa, and connect with fans who follow their favorite teams and competitions.
Why 1win Invests in Sponsorships
1win sponsorship is a key part of our global marketing strategy. It allows the brand to reach millions of sports and esports fans through the teams and events they already follow.
Here are the main reasons why we invest in sponsorship:
- Brand recognition. Logos on jerseys, banners, and broadcasts make 1win visible to a wide audience during live broadcasts;
- Trust and authority. Partnerships with reputable sports organizations signal that 1win is a legitimate and serious brand;
- Market presence. Regional sponsorship helps 1win enter and grow in certain markets, such as India and Latin America;
- Fan engagement. Joint campaigns, sweepstakes, and branded content create direct interaction with sports fans;
- Growth of esports. By hosting its own tournaments and sponsoring teams, 1win positions itself as a leader in the rapidly growing field of esports betting.
Sports and Events Sponsored by 1win
1win sponsors teams and events in traditional sports as well as esports. Key sponsorship areas include:
- Esports. 1win manages its own competitive teams in Dota 2 and CS2, and also hosts tournaments such as 1win Series Dota 2, 1win Bombshell (Deadlock), and 1win LAN in Belgrade;
- Boxing. Global partnership with undisputed champion Canelo Alvarez, including fight sponsorship and appearances in the ring with branded signage;
- Cricket. Collaboration with David Warner on cricket campaigns and fan events in India;
- Charity projects. The #1win1000hits challenge with David Warner and donations of sports equipment to 50 youth organizations in Mexico with Canelo Alvarez.
Does Sponsorship Affect Betting Results
1win app sponsorship deals are marketing agreements and have nothing to do with match results, betting odds, or game outcomes. Odds at 1win are calculated by internal algorithms based on real-time sports data. Sponsorship of a football club or esports team does not give 1win any control over the results of these teams. Sponsorship and betting operations are completely separate divisions that do not overlap.
Sponsorship vs Ambassadors
1win uses sponsorships and ambassadors to promote the brand, but they work differently. Here is a quick comparison:
| Sponsorship | Ambassadors | |
|---|---|---|
| Partner type | Teams, clubs, organisations, events | Individual public figures |
| Format | Logo placement, event branding, tournament hosting | Social media content, campaigns, fan events |
| Duration | Usually tied to a season or event cycle | Long-term personal contracts |
| Examples | 1win Esports (Dota 2, CS2), 1win Series tournaments | Canelo Alvarez, David Warner, Surbhi Jyoti, Elvish Yadav |
| Main goal | Brand visibility during matches and broadcasts | Personal connection with specific audiences |
FAQ
Which sports does 1win sponsor?
1win is most active in esports, boxing, and cricket. The brand has its own Dota 2 and Counter-Strike 2 rosters, sponsors Canelo Alvarez in boxing, and works with David Warner on cricket campaigns in India.
Does 1win have its own esports team?
Yes, 1win has competitive rosters in Dota 2 and Counter-Strike 2. The team participated in The International 2024, one of the biggest Dota 2 tournaments in the world.
Does 1win host its own tournaments?
Yes, 1win organises esports tournaments such as 1win Series Dota 2, 1win Bombshell (Deadlock), and 1win LAN in Belgrade, featuring top teams in Dota 2 and Counter-Strike 2.
Can sponsorship give me better odds on sponsored teams?
No. Odds are calculated by algorithms based on real sporting data. Sponsoring a team has no effect on the odds or match outcomes at 1win.
Is 1win involved in cricket sponsorships?
Yes, 1win works with David Warner on cricket-focused campaigns, social media activities, and fan events aimed at Indian audiences.
How can I stay updated on 1win sponsorship news?
Follow 1win’s official social media accounts on Instagram, Telegram, and Twitter.
Are 1win sponsorships only in India?
No, 1win operates globally. The brand sponsors teams and events across Asia, Latin America, Africa, and Europe, with localised campaigns for each region.
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